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How to Create Consistent Copy for Multi-channel Marketing

B2B marketers have an unprecedented array of tools at their disposal for publicising their brands. In an increasingly competitive marketplace many businesses are racing to stay one step ahead, tapping into every available marketing channel to ensure their brand has a greater presence than their competitors.

Unfortunately, despite a bountiful marketing cornucopia, many brands have inadvertently diluted their core messages. The reason? Lack of consistency.

Any marketing effort depends on two things: the strength of your brand’s message, and the clarity with which it is communicated. This is even more important when it comes to B2B marketing, because rather than convincing a single individual consumer that your product or service is for them, you may well have to convince a number of people with joint responsibility for procurement.

In order to achieve clarity in a multi-channel marketing campaign, you must ensure that communication is consistent across the whole spectrum of your marketing endeavours.

1. Establish brand words

In order to ensure your messages are consistent, not only with each other but also with your core brand values, carefully consider the words you will use across all channels. Establishing and using a set body of brand words across your social media campaigns, emails and direct marketing efforts will strengthen your brand and help to ensure it is consistently communicating to your business customers.

It’s important to consider the style and tone used in each marketing channel. While the exact content of your copy will differ somewhat across channels, the overall qualities should remain the same. Using formal language in your marketing emails and then sending out a quirky off-beat message through social media may create brand confusion if it is not carefully done. This is where the aforementioned set body of acceptable brand words will really pay off: you should look to tweak the tone-of-voice between channels without sounding like a completely different brand.

2. Play to channel strengths

It’s important to define your key messages clearly from the outset and use the strengths of each channel to communicate these effectively. By identifying which of your brand messages are best suited to each channel you can boost their effectiveness.

Twitter, for example, gives B2B marketers the chance to get their message across in a single concise sentence of no more than 140 characters. This can be useful in giving your customers a quick heads-up on news and upcoming products. It’s also handy for quick-fire exchanges with customers. Using link-shortening tools can be a great way to direct Twitter users towards other websites, blogs or video sharing sites when You Need to expand on the message. Email marketing, meanwhile, lends itself well to short snappy paragraphs with a series of meaningful headers, and can be supported by relevant images and videos that strengthen the message.

Twitter and Facebook, in particular, offer a great opportunity for B2B brands to communicate in a more direct, interactive and friendly way than traditional marketing channels like DM (bearing in mind the need to retain a standard lexicon for your brand).

3. Think strategy at all times

While each marketing channel has its own strengths and weaknesses, it is the coherence of your overall campaign that will determine the success of your digital marketing strategy. The purposes of your marketing efforts in each area should be underpinned by an overall strategy for increasing your brand’s visibility and bolstering its reputation.

When your brand’s values are communicated effectively and consistently across multiple channels, you provide your customers with a complete picture of what you’re all about and what you can do for them. On the other hand, if you communicate inconsistently or even contradictorily, you may confuse your target audience, leaving them unsure of what you’re offering.

4. Track your results

The key to an effective multi-channel campaign is keeping track of which marketing messages you are communicating, and where. In order to optimise your campaign for maximum results, it’s also necessary to monitor the success rate of each individual channel and hone your approach accordingly. Establishing a system for tracking and quantifying results is essential if you want your campaign to reach its full potential.

Once this system is in place, split-testing can be used to identify strong elements in each part of your campaign, and replace those that are underperforming. In the world of Internet marketing, even tiny changes can make a difference, and taking the time to optimise your headlines and body copy according to what has been proven to work can really bring home the results.

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Block-N-Roll 0030 Chain Reaction Marble Runs $14.55 Block-N-Roll is the only patented horizontally integrated marble maze on the market today that is compatible with all leading plastic building blocks, including DUPLO and Mega Blok. Never the same toy twice! Block-N-Roll has hundreds of building options to create plenty of action by dropping, tunneling, ramps, cross-overs, and turns… Block-N-Roll is an award winning (Parent’s Guide for Children’s Media, Dr. Toy Best Vacation Children’s Products Award, and the Oppenheim Toy Portfolio Award)construction block system that’s fun and educational for kids. Block-N-Roll is the only plastic marble maze block that is compatible with all leading blocks, including LEGO/DUPLO BRAND BLOCKS and Mega Blok construction. Build spectacular structures and watch your marbles roar through ramps, tunnels and drop-thrus!!! Please drop-in to our newly designed site. Fun add on piece!

Block-N-Roll 0031 See-Saw Marble Runs $14.55 Block-N-Roll is the only patented horizontally integrated marble maze on the market today that is compatible with all leading plastic building blocks, including DUPLO and Mega Blok. Never the same toy twice! Block-N-Roll has hundreds of building options to create plenty of action by dropping, tunneling, ramps, cross-overs, and turns… Block-N-Roll is an award winning (Parent’s Guide for Children’s Media, Dr. Toy Best Vacation Children’s Products Award, and the Oppenheim Toy Portfolio Award)construction block system that’s fun and educational for kids. Block-N-Roll is the only plastic marble maze block that is compatible with all leading blocks, including LEGO/DUPLO BRAND BLOCKS and Mega Blok construction. Build spectacular structures and watch your marbles roar through ramps, tunnels and drop-thrus!!! Please drop-in to our newly designed site.

Bostitch CAP2040ST-OL 3 HP (Peak) 4 Gallon Oil-Lube Stack Tank Air Compressor $266.99 1.3 HP (peak) 13.5 amp induction motor with a cold start valve for fast off-the-line starts. Oil-lubricated pump delivers 4.0 CFM @ 90 PSI for multiple tool sets. 135 PSI max working pressure for breakaway tool performance. Upgraded industrial quality pressure switch and regulator for an injury free career. Patented shroud design and oversized head for improved cooling. Cast iron cylinder for long life. Roll cage style handle protects sensitive components from blitzing 2X4s. Contractor preferred compact design with 4 gallon reserve air capacity. Oversized rubber feet prevent vibration and false starts. Patented crankcase cover features integrated oil fill and oil drain funnels along with a oil-site glass for fast oil level checks. Durable, convenient ball type drain valves located on back of tanks for improved portability and protection. Includes: 3 HP (Peak) 4-Gallon Oil-Lubricated Stack Tank Air Compressor – CAP2040ST-OL.

Business Site Selection, Location Analysis and GIS $125 All organizations-businesses, government agencies, and even individuals face location and relocation decisions: where to open a new store, where to build a new factory, where to locate a new transportation hub? Written by two of the leading researchers in the field, here is the first book to cover the convergent use of GIS for Location Science analysis. The book’’s integrated approach enables analysts to look beyond theoretical location constructs to focus on the resolution of actual siting problems, producing better data and model representations, developing better solution approaches, and providing better visualization of location alternatives than otherwise possible.

Business Statistics: Contemporary Decision Making $15.15 Efficient, Effective and Easy to Use… eGrade Plus! Instructors, looking for a better way to manage homework? Want to save time preparing for lectures? Would you like to help students develop stronger problem-solving skills? If so, eGrade Plus has the answers you need. eGrade Plus offers an integrated suite of teaching and learning resources, including an online version of Black’s Business Statistics for Contemporary Decision making, Fourth Edition Update, in one easy-to-use Web site. Organized around the essential activities you perform in class, eGrade Plus helps you: Create class presentation using a wealth of Wiley-provided resources. you may easily adapt, customize, and add to his content to meet the needs of your course. Automate the assigning and grading of homework or quizzes by using Wiley-provided question banks, or by writing your won. Student results will be automatically graded and recorded in your gradebook. Track your students’ progress. An instructor’s gradebook allows you to an analyze individual and overall class results to determine each student’s progress and level of understanding. Administer your course. eGrade Plus can easily be integrated with another course management system, gradebook, or other resources you are using in your class. Provide students with problem-solving support. eGrade Plus can link homework problems to the relevant section of the online text, providing context-sensitive help. Best of all, instructors can arrange to have eGrade Plus packaged FREE with new copies of Business Statistics for Contemporary Decision Making, Fourth Edition Update, All instructors have to do is adopt the eGrade Plus version of this book and activatetheir eGrade Plus course. For more information, contact you local Wiley representative: www.wiley.com/college/rep.Or, go to: www.wiley.com/college/egradeplus.

Call Center Operations Management Handbook and Study Guide $199 This handbook is part two of ICMI’s comprehensive, four-part series on call center management, which includes people management, operations management, customer relationship management, and leadership and business management. The Call Center Operations Management Handbook and Study Guide provides this solid foundation through an examination of key performance indicators, call center planning and management processes, call center technology and facilities management. The guide begins with an explanation of service level and response time — key objectives that measure the accessibility of the center. A detailed examination of other key performance indicators follows. The third section of the guide provides an in-depth discussion of the planning and management processes upon which call center operations depend, including forecasting, staffing and scheduling. The guide then transitions from processes to technology with an integrated look at the technologies present in the best of today’s centers. The guide closes with site selection, call center design, health and safety issues, and disaster recovery principles.

Cisco 3845 Integrated Services Router Voice Bundle – 4 x HWIC , 2 x AIM – 2 x 10/100/1000Base-T LAN, 2 x USB $13995 The Cisco 3845 meets the IP Communications needs of midsize to large enterprise branch offices, while delivering industry-leading security within a single routing platform. By embedding voice services inside the router, Cisco provides customers with maximum deployment flexibility, plus higher densities for stations, trunks, and conferencing. The Cisco 3845 router offers the award-winning Cisco IP Telephony solution, Cisco CallManager Express (CME), as an optional feature set embedded within Cisco IOS Software. This solution is ideal for customers who want to decrease costs and complexity by converging voice and data networks. By adding a Cisco Unity Express advanced integration module (AIM) or network module to this solution, small offices and branch offices can take advantage of a complete, all-in-one data, voice-processing, voice-mail, and auto-attendant system. For larger, centralized IP Communications deployments, customers can deploy Survivable Remote Site Telephony (SRST) in Cisco 3845 router with a central Cisco CallManager for highly scalable, highly available enterprise IP Communications. SRST is an important component of the Cisco end-to-end IP telephony offering, providing feature-rich call-processing redundancy, while taking advantage of the existing infrastructure at the branch office.

Cisco 857 Integrated Services Router – 4 x 10/100Base-TX LAN, 1 x ADSL WAN $449 Cisco 857 Integrated services router is fixed-configuration router that supports broadband cable and Asymmetric DSL (ADSL) over analog telephone lines connections in small offices. They provide the performance needed to run concurrent services, including firewall and encryption for VPNs. The Cisco Router and Security Device Manager (SDM) Web-based configuration tool simplifies setup and deployment, and centralized management capabilities give network managers visibility and control of router configurations at the remote site.

Cisco CSS11501-C-K9 Content Switch – 8 x 10/100Base-TX LAN, 1 x 10/100/1000Base-T LAN $20990 The Cisco CSS 11501-C-K9, with the award-winning Cisco Web Network Services (WebNS) Software, is specifically designed to provide robust application delivery (Layer 4 to 7) services for Internet and intranet data centers. It introduces an intelligent, distributed architecture to help organizations meet the real-world scaling requirements of today’s application infrastructure. It improves application and site availability and transaction integrity by introducing Adaptive Session Redundancy (ASR), an industry standard in stateful failover. It delivers the greatest flexibility of any content switch in its class for customizing combinations of ports, performance, and services. It scales secured application transaction performance through support of an integrated, high-capacity Secure Sockets Layer (SSL) module. Off-loading SSL onto the network improves the overall performance of the web and application server enabling better application performance. It provides an integrated high-capacity web application (Hypertext Transfer Protocol, HTTP) compression module. The Cisco CSS modular design protects investments by enabling upgrades of performance, ports, and services to meet your current and future application demands.

Cisco WET200 Wireless-G Business Ethernet Bridge $157 The Cisco WET200 Wireless-G Business Ethernet Bridge transparently bridges separate Ethernet networks together wirelessly and is ideal for small businesses with offices and resources that are in different office suites of a building or in closely adjacent buildings. The WET200 is a Power over Ethernet (PoE) end device, so it can be installed anywhere an Ethernet cable can be run if there is no ready access to a power outlet. PoE enables delivery of both data and power to the Cisco WET200. An AC adapter is also included for use if the device installation site has a power outlet nearby. Advanced security features include Wi-Fi Protected Access (WPA2) with up to 256-bit Advanced Encryption Standard (AES) encryption using Extensible Authentication Protocol (EAP), giving small businesses the protection they need to communicate and transfer data securely. The integrated quality of service (QoS) features provide consistent voice and video quality on both the wired and wireless networks, enabling the deployment of business-quality voice over IP (VoIP) and video applications. Additional support for VLANs, Simple Network Management Protocol (SNMP), Spanning Tree Protocol, and port mirroring make this an ideal solution for network administrators to incorporate into larger organizations.

CompareSoft CompareWeb $13.87 The Complete Internet Solution! Product Information CompareWeb is a suite of secure, state-of-the-art Internet tools, including a Web site development application, a next-generation Web browser, and a fast and secure email application. This is the only Web suite on the market that offers this combination of speed, technology, convenience, and security with a fully integrated Web editor. The Power of the Internet: Surf the Internet securely Get your email Subscribe to newsgroups Build Web sites Design HTML newsletters Block pop-up windows Kill spam If you like to build your own Web pages but can’t afford the high price tag of Macromedia Dreamweaver, CompareWeb is right for you. Enjoy the powerful functionality and ease of use you would find in industry-leading applications, but at big savings. CompareWeb is all you need to satisfy your Internet and Web design needs with the addition of integrated email and browser technology. Because the browser if fully integrated with the Web page builder you are guaranteed accurate image transfer onto your live site. CompareBrowse The Internet redefined. CompareBrowse is an easy to use, secure Internet browser for surfing the Web. Easily import your settings, passwords and favorites from other Internet browsers, such as Internet Explorer or Netscape. Enjoy enhanced spyware security so that surfing the Internet remains your business. Easily navigate multiple Web pages in one window using the tabbed browsing feature A convenient Google search function is built into the toolbar Customize your experience with free add-on extensions, such as pop-up blockers, toolbar buttons and themes Downloads are automatically saved and organized on your desktop ComareWebEdit CompareWebEdit is a full-featured Web development application designed for both novice Web designers and expert programmers. Combining familiar visual layout tools with advanced code editing, you can build or manage virtually any Web si

Confident Public Speaking $147.95 Previously titled PUBLIC SPEAKING: A PROCESS APPROACH, Deanna Sellnow’s CONFIDENT PUBLIC SPEAKING, SECOND EDITION distinguishes itself as the introductory text that most effectively presents the process of public speaking and the strategies students can use to become confident public speakers. Student-oriented and reader-friendly, the book offers unique coverage of learning styles as an aspect of audience diversity, as well as its extensive, integrated coverage of overcoming communication apprehension and the significant role ethics plays in public speaking. Changes to the Second Edition include three new types of boxes, even greater attention to ethics, a completely new interior design, and expanded technology offerings that include our Web-based Speech Builder Express. An ancillary CD-ROM and Web site offer adopters an interactive and multimedia enhanced presentation of public speaking principles and skills.

Cya Securing IIS 6.0 $33.77 Coverage includes: Script Source Access, Information Disclosure, Denial of Service, Buffer Overflows, Directory Traversal, Cross-Site Scripting, Preparing the Operating System, Partitioning Hard Drives, Installing the OS, Preparing the File System, Installing IIS, Installing Hotfixes, Locking Down COM and Database Access, Securing Web Services, Running the IIS Lockdown Wizard, Securing IIS Global Settings, Securing the Default and Administration Web Sites, Disabling Internet Printing, Disabling or Securing the FrontPage Server Extensions, Configuring URLScan, Securing Web Sites, Building a Directory Structure, Setting Master WWW Properties, Securing by Content Type, Authenticating Users, Using Anonymous Authentication, Using Basic Authentication, Using Digest Authentication, Using Integrated Windows Authentication, Using Client Certificate Mapping, Publishing Web Content, Staging and Review, Setting File Attributes, Building File Checksums, Moving Content versus Updating Content, Summary, Solutions Fast Track, Frequently Asked Questions.

D-Link DIR-130 Ethernet VPN Router, 8-Port 10/100 Switch $119.99 Designed with the small business in mind, this VPN router and 8-port switch allows home offices to share their Internet without compromising security. D-Link answers the need for a Broadband VPN Router with the DIR-130. The DIR-130 is a simple-to-deploy wired VPN router designed specifically for the Small Office/Home Office (SOHO) market that demands superior performance and security in a compact desktop chassis. User Configurable Interface The DIR-130 features an intuitive user interface that can easily be configured and monitored via the D-Link Web-based Management Utility. These configuration options can be managed through the Administrator rights. Advanced Hardware Features The DIR-130 can be connected to a cable or DSL line to share high-speed Internet access. It also doubles as an 8-port full-duplex 10/100 switch to connect up to eight Ethernet-enabled devices. Simply add more switches to expand your wired network. In addition, you can create a Virtual Private Network (VPN) with the DIR-130 and allow up to 25* off-site or traveling users to securely access your central network through the Internet simultaneously. VPN Performance For optimal VPN configuration, the DIR-130 has an integrated VPN Client and Server to support almost any required VPN policy. This device has a hardware VPN engine to support and manage up to 25* VPN configurations. The DIR-130 can support IPSec, PPTP, and L2TP protocols in Server mode and can handle pass-through traffic as well. Advanced VPN configuration options include: DES/3DES/AES/Twofish/Blowfish encryption, IKE/ISAKMP key management, Main/Aggressive Negotiation modes, and VPN authentication support using the internal 150*-user database. Enterprise-class Security This VPN router protects your network from online intruders and potential attacks with Dual Active Firewall protection using

D-Link DIR-330 Wireless G VPN Router, 4-Port 10/100 Switch $129.99 D-Link 54Mbps 802.11g Wireless VPN Router D-Link answers the need for a Wireless G VPN Router with the DIR-330. The DIR-330 is an easy-to-deploy wireless routing, 10/100 switching, VPN, and firewall solution designed specifically for the Small Office / Home Office (SOHO) market that demands superior performance and security. User Configurable Interface The DIR-330 features intuitive user management tools that can easily be configured and monitored via D-Link s Web-based management utility. These configuration options can be managed through Admin or Read/Write administrator rights. With these access management levels, any authorized user can easily configure or access the management utility of the DIR-330. Advanced Hardware Features The DIR-330 can be connected to a cable or DSL modem to share high-speed Internet access. It also doubles as a 4-port full-duplex 10/100 switch to connect up to four Ethernet-enabled devices. Simply add more switches to expand your wired network. This router also functions as a wireless 802.11g/802.11b access point to connect wireless devices onto your network. In addition, you can create a Virtual Private Network (VPN) with the DIR-330 and allow up to eight off-site or traveling users to securely access your central network through the Internet at the same time. VPN Performance For optimal VPN configuration, the DIR-330 has an integrated VPN Client and Server to support almost any required VPN policy.

Designing Effective Web Sites $49.95 This concise handbook helps students across the curriculum build web sites, a skill they can use both in college and in the workplace. The guide covers two essential elements: usability and the structure of an effective site. Students learn the importance of determining a web user’s short- and long-term goals before developing and testing a site. In addition, students discover different methods of designing a site and creating devices for smooth navigation–plus the key concepts of structure and page layout. Includes a fully integrated web site.

Digital WorkTunes AM/FM Stereo – Digital WorkTunes AM/FM Stereo $0.01 Protect your ears while keeping yourself motivated at your job site with your favorite tunes or radio programming with the AO Safety 90541 WorkTunes with digital tuning hearing protector, which includes an integrated AM/FM radio and a stereo input jack for connecting an MP3 player. A great choice for use on construction sites (check your local regulations), in your workshop, or in your yard while mowing or blowing, the WorkTunes hearing protector offers an EPA noise reduction rating of 22 decibels.

Duckhorn Three Palms Merlot 2005 $78.99 This concentrated wine has a velvety texture, bright acidity, and firm, well-integrated tannins. The aroma is layered with red fruit, dried herbs, allspice, vanilla bean, and a hint of dust. On the palate, the flavors are dominated by dark red fruits, including ripe strawberries and dried cherries, with inviting accents of toasted oak, chocolate, and spice. In the late 1800s, the land that is now home to the Three Palms Vineyard was a residence for famed San Francisco socialite Lillie Hitchcock Coit. She left her mark on San Francisco in the form of Coit Tower. She left her mark on the Napa Valley in the form of three lone palm trees, which were all that remained from her estate after the house fell into disuse and ruin. The 83-acre vineyard is located on the northeast side of the Napa Valley in an alluvial fan created by the outwash of Selby Creek where it spills out of Dutch Henry Canyon. The site is covered with volcanic stones washed down over the centuries from the canyon. The soil is rocky and well drained, causing the vines to send their roots far, wide, and deep to find the necessary nutrients and water. The stones aid the vineyard, absorbing the sun’s heat during the day and radiating the heat during the night to protect the vines during frost season and help ripen the fruit. Except for a few vintages, we have produced a Three Palms Merlot since the inaugural 1978 vintage. Black-garnet hue with a fuchsia rim. Forward aromas of plum, cherry compote and warm caramel. Classic Three Palms fruit with a combination of power and finesse emitting layers of black cherry, plum, sweet oak and cedar accents. Youthful tannins do surface in the finish giving apt support to the lingering sweetness. -Wine News

Early Childhood Education Today $106.59 Morrison, Early Childhood Education Today, 10e Comprehensive coverage. The 10th edition provides the broad, comprehensive coverage that users expect. This is the only book of its kind to provide chapters on child care and federal legislation while also offering foundational chapters and developmental chapters on infants through eight-year-olds. Readers gain a sense of not only the field today and its current issues, but also what young children are like and how to work with them as professionals. New Early Childhood Settings and Approaches DVD. Today’s visual students demand today’s technology. A DVD with eight videos illustrating key early childhood settings and approaches is included with every copy of this text. Video references in the marginsof the book also link book content to video content. As students read about Reggio Emilia, Head Start, or infant/toddler classrooms, students, and teachers, they can see them on the videos and deepen their understanding of the book’s content and what it takes to be an early childhood professional. More Useful Than Ever. A focus on adding more useful, how-to strategies and guidelines has resulted in a much more applied book. New Competency Builder features, with clear step-by-step instructions, build competence and confidence in today’s early childhood professionals. Students need to know how to build portfolios, observe children, create lesson plans, document learning, and support English language learners, and these features helps them learn to do these key tasks and more. A new Ethical Dilemma at the end of every chapter help readers learn to make important professional decisions based on NAEYC’s revised Code of Ethical Conduct. Instructor Resources: Instructor’s Manual, Test Bank, PowerPoint Slides, electronic test management system, Blackboard, WebCT Student Resources : Integrated DVD, Student Study Guide, Spanish Student Study Guide, enhanced Companion Website with book references to the site

Encore PrintMaster 2.0 – Windows/Macintosh $7.73 Features – : Easy to Use Software – Drag-and-drop photos, text and design elements to quickly create one-of-a-kind projects. : PC and Mac Compatible – Use the program on a PC or Mac and create, edit and share files seamlessly. : Easy Design Tools – Edit photos, layer textures and explore fonts to create impressive works of art. : Something for Everyday – Choose from an array of incredible designs perfect for any theme or occasion including birthdays, holidays, weddings and more. : Fun Projects – Select from ready-made designer templates or start from scratch. : Integrated Professional Printing – Directly order your project from an online photo site to get store-quality printed designs shipped right to your doorstep. : Easy to Share – Print at home, email or post your latest creation on the web to share with friends and family. : System Requirements – : Windows – : Windows XP (Home & Pro) SP3/Windows Vista SP2/Windows 7. : Pentium IV 1 GHz or better (1.6 GHz recommended) or comparable AMD Processor. : 512 MB RAM available (1 GB RAM or more recommended. : 1 GB required for Windows Vista. : 16 MB Video RAM (64 MB video RAM recommended). : 22 GB (hard disc space), DVD-ROM drive. : Keyboard and mouse. : 1024 x 768 or higher (1152 x 864 or higher recommended). : QuickTime version 7.5.0 or higher is recommended. : Java version 6 or higher required. : Macintosh – : Macintosh OS X 10.4.10-10.6 (with the latest Java update). : PowerPC G4. : G5 or Intel processor 500 MHz or faster (1 GHz processor or better recommended). : 512 MB RAM (1 GB RAM or more recommended). : 8 MB Video RAM (64 MB video RAM recommended). : 22 GB (hard disc space), DVD-ROM drive, keyboard and mouse. : 1024 x 768 or higher (1152 x 864 or higher recommended). : QuickTime version 7.5.0 or higher is recommended : Recommended Additional Equipment Printer Digital Camera.

Encore PrintMaster 2011 Gold – Windows PC and Macintosh $9.99 Create Fun Projects – : Greeting Cards : Newsletters : Business Cards : Brochures : Postcards : Scrapbooks : Crafts and More : New Features Include – : 1000+ new templates – PrintMaster templates are created by design professionals, making it easy for you to get started quickly and easily : 25,000+ new high quality clip art images – Enjoy irresistible PNG files with transparent backgrounds in a wide variety of categories : Improved content searching – Larger thumbnails and higher preview resolution make it easier to find what you are looking for : Improved grouping functionality – Grouping objects allows you to create a new object that can be manipulated as if it were a single object : Improved calendars – Create personalized calendars that are sure : Wizard for projects business cards and label sheets – Create it once and print it multiple times : All Your Favorite Features – : Easy to Use Software – Drag-and-drop photos, text and design elements with incredible ease and quickness : PC and Mac Compatible – Use the program on a PC or Mac and create, edit and share files seamlessly : Easy Design & Photo Tools – Edit photos, add text and create stunning artistic effects : Perfect for Every Occasion – Choose from a gallery of spectacular designs to capture life’s special moments – birthdays, graduations, holidays, weddings, anniversaries and more : Tons of Projects – Select from quality designs or start fresh with a blank template : Easy to Share – Print at home, email or publish your creation on the web : Integrated Professional Printing – Directly order your project from an online photo site to get store-quality printed designs shipped right to your doorstep : System Requirements – : Windows Vista / 7 / XP, Mac OS X 10.5 Leopard, Mac OS X 10.4 Tiger, Mac OS X 10.6 Snow Leopard : DVD-Rom Drive

Environmental Monitoring and Characterization $94.95 Environmental Monitoring and Characterization is an integrated, hands-on resource for monitoring all aspects of the environment. Sample collection methods and relevant physical, chemical and biological processes necessary to characterize the environment are brought together in twenty chapters which cover: sample collection methods, monitoring terrestrial, aquatic and air environments, and relevant chemical, physical and biological processes and contaminants. This book will serve as an authoritative reference for advanced students and environmental professionals. * Examines the integration of physical, chemical, and biological processes* Emphasizes field methods and real-time data acquisition, made more accessible with case studies, problems, calculations, and questions* Includes four color illustrations throughout the text* Brings together the concepts of environmental monitoring and site characterization

Essays $36.95 Fresh, vibrant, concise, and affordable, the Fifth Edition of AT A GLANCE: ESSAYS focuses on writing correct, effective essays in specific and combined rhetorical patterns, and features the writing process with emphasis on revision; twenty-one integrated professional and student essays verified by classroom testing to compel reading, provoke discussion, and inspire writing; a handbook chapter supported by a strong Student Companion Site; documented writing (two chapters) with the 2009 MLA Update and an illustrated ten-step approach; optional reading-based writing of summaries, reactions, and two-part responses (to promote critical thinking by linking reading to writing); and optional career-related writing to accommodate career-minded students and career-conscious programs.

Essentials of Geology $189.61 Building on the tremendous reception to its parent book, Earth 6/e, the same groundbreaking media package is now integrated into this brief version of the best-selling introductory physical geology book. The GEODe II CD-ROM (included with every copy of the book), a text-dedicated web site, and mroe, provide complete, state-of-the-art multimedia support for both students and instructors. This book retains the hallmarks professors have come to expect from Tarbuck and Lutgens–student friendly writing style, carefully crafted illustrations by Dennis Tasa that are both geologically accurate and visually appealing, and updated coverage of the most recent geolgic events. For Geologists and Geology instructors.

Ex Situ Plant Conservation: Supporting Species Survival in the Wild $46.82 Faced with widespread and devastating loss of biodiversity in wild habitats, scientists have developed innovative strategies for studying and protecting targeted plant and animal species in off-site facilities such as botanic gardens and zoos. Such ex situ work is an increasingly important component of conservation and restoration efforts.Ex Situ Plant Conservation, edited by Edward O. Guerrant Jr., Kayri Havens, and Mike Maunder, is the first book to address integrated plant conservation strategies and to examine the scientific, technical, and strategic bases of the ex situ approach. The book examines where and how ex situ investment can best support in situ conservation. Ex Situ Plant Conservation outlines the role, value, and limits of ex situ conservation as well as updating best management practices for the field, and is an invaluable resource for plant conservation practitioners at botanic gardens, zoos, and other conservation organizations; students and faculty in conservation biology and related fields; managers of protected areas and other public and private lands; and policymakers and members of the international community concerned with species conservation.

Expert WSS 3.0 and MOSS 2007 Programming $49.99 Windows SharePoint Services 3.0 (WSS) is a built-in feature of Windows Server that allows for the development of collaborative business applications. Microsoft Office SharePoint Server 2007 (MOSS) is an integrated server offering that leverages the WSS 3.0 features of Windows Server and adds an additional 100+ collaborative features. With WSS 3.0 and MOSS 2007 combined, you can create a variety of highly collaborative business applications. Using numerous practical, real-world examples, this book discusses implementing custom master pages, programming against site pages, implementing custom application pages, developing custom server controls, and extending existing controls.

Festool 583360 CT MINI 2.6 Gallon Mobile Dust Extractor $385 Innovative design and versatility are only two of the characteristics of the Festool Cleantec (CT) mobile dust extractors. Offered in four different sizes, the CT units are compact and mobile, with sturdy chassis, extra large wheels, and double casters to easily negotiate obstacles in the shop or on the work site. On sloping ground, all CT dust extractors can be stabilized with an integrated parking brake. For added convenience, one or more Systainers can be secured to the top of the unit, or simply use the large flat space as a convenient place to lay tools. All will work wet or dry with no complex conversion, and all are remarkably quiet. 2.6 gallon (10 L) capacity. Low weight and small size, so you can work clean anywhere, to save cleanup time and extend the life of tools and consumables. Tool-triggered or manual start. Locking brake prevents accidental movement. Quiet running for a more pleasant working environment. On-board extra bag storage for fast replacement. Wet vacuum capability. Long, flexible, non-kink hose. Flat top and Sys-Dock for latching on a Systainer for easy tool transport and storage. Antistatic equipment standard. Wet and dry extraction with no complicated conversion. Includes: CT MINI 2.6 Gallon Mobile Dust Extractor – 583360, (1) Fitted Filter Bag w/ (1) Spare – 456772, (1) 1-in x 11.5-ft Antistatic Suction Hose – 452878, Angle Adapter – 456806.

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